This week we spotted this blog piece published on Search Engine Land giving the heads up that Google is restricting the data shown in their Keyword Planner tool for low spend Adwords accounts.
Keeping our fingers on the pulse of social media is a big part of what we do, and a key element of this is watching trends rise, fall and plateau in this constantly evolving and ever-exciting arena. Here are 5 social media trends making waves this year:
You wouldn’t dream of running a car for years without an MOT, right?
Like a car that isn't regularly checked over, your website may also have problems lurking under the bonnet that you aren't aware of.
That is until something breaks or your organic rankings drop.
Having an SEO audit at intervals and key milestones is essential for keeping your website performing well and staying ahead of the competition online.
If your business isn’t already working with Snapchat, a social media platform with 100 million daily active users, perhaps it’s time to get acquainted.
Last year, we wrote an article on why Snapchat should form a part of your business’s
social strategy and we have also previously looked at the masterful way Burberry used the platform to great effect during London Fashion Week.
However, until now, we haven’t offered any tips on how exactly to get started with it. So, read on to discover how to get to grips with using Snapchat for business:
May 04, 2016
Curious Cat Digital are now a Google Partner agency
Hooray! Here at Curious Cat Digital, we’re delighted to announce that we’re officially a Google Adwords Certified Partner.
Google Partners, originally Google Adwords Certification Program, provides Adwords qualifications to agencies that meet Google’s criteria.
WHY IS THIS GOOD FOR OUR CLIENTS?
In order to qualify for Google Partner status, agencies must have at least one employee who has passed the Adwords Fundamentals exam, plus one of the additional advertising exams.
In our case we chose to complete the Google Shopping qualification as we have demonstrated that PPC and Google Shopping work well together to deliver more revenue for our clients.
It’s out with the old year and in with the new - just the time that those who work in the digital sphere reach for their crystal balls in an attempt to forecast the upcoming trends to watch over the next 12 months. In this fast-paced industry, everyone is trying to stay one step ahead of the game. Allow us to help you out with our round-up of the key trends you need to watch in 2016:
“Only 32% of marketers believe they are executing an effective content marketing strategy."
Content may be king but there’s no denying it’s the strategy behind it which can make or break your content marketing campaign.
An article published earlier this year by Forbes revealed that although 82% of B2C marketers and 95% of B2B enterprise marketers use content marketing, only 32% of marketers believe they are executing an effective strategy.
London Fashion Week is the perfect example of an event, which in the past, has only truly captivated those fortunate or connected enough to be able to attend. However, the adoption of social media by brands is changing all that and when it comes to Snapchat, Burberry are pioneers.
Once considered a social platform dominated by college and university students, Snapchat is quickly becoming a crucial aspect of marketing strategies for businesses of all shapes and sizes.
With over 400 million “Snaps” shared each day by its active user base of around 100 million, it’s one of the fastest-growing networks around.
It’s no wonder, then, that Facebook’s Mark Zuckerberg offered to buy out the start-up business for $3 billion back in 2013 (and promptly got turned down).
The first Panda update in 10 months from Google (4.2) has been announced this week. Though there is little detail directly from Google, they have said it will affect 2% - 3% of searches, or 700 million search queries per day.
Rewarding Quality Content
Businesses who saw rankings and organic traffic drop following Panda 4.1 and upped their production of quality content should see further improvement in rankings following 4.2.
Panda 4.1 focused on downgrading low quality 'thin' content and link-bait and the latest algorithm update is likely to build on this prioritisation of great content.
