Content marketing is a dynamic process, but done correctly it can seriously accelerate your marketing efforts.
We've all seen it, the numerous posts on various social media channels hailing the end of telephone based cold calling.
There are so many businesses blogging but many would admit their activity isn't yet delivering as they'd hoped. Why is it that some businesses manage to attract a large, engaged audience where others don't?
“Only 32% of marketers believe they are executing an effective content marketing strategy."
Content may be king but there’s no denying it’s the strategy behind it which can make or break your content marketing campaign.
An article published earlier this year by Forbes revealed that although 82% of B2C marketers and 95% of B2B enterprise marketers use content marketing, only 32% of marketers believe they are executing an effective strategy.
The first Panda update in 10 months from Google (4.2) has been announced this week. Though there is little detail directly from Google, they have said it will affect 2% - 3% of searches, or 700 million search queries per day.
Rewarding Quality Content
Businesses who saw rankings and organic traffic drop following Panda 4.1 and upped their production of quality content should see further improvement in rankings following 4.2.
Panda 4.1 focused on downgrading low quality 'thin' content and link-bait and the latest algorithm update is likely to build on this prioritisation of great content.
Over the past few years, content marketing has emerged as one of the most effective strategies for establishing a business as an expert within a specific sector, engaging and winning the trust of customers, and building credibility by dispensing relevant and useful industry knowledge. Data from the Content Marketing Institute states that in 2014, 93% of B2B marketers and 90% of B2C marketers were using content marketing as part of their overall marketing strategy and with content marketing spending set to rise over 2015, we can expect this trend to continue.
