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6 reasons why FinTech marketing leaders should outsource digital marketing

Digital Marketing, Inbound marketing, Fintech

FinTech marketing leaders are under pressure to achieve strong growth whilst maintaining a low cost base to meet the demands of investors and shareholders.

Knowing which skills you should hire and which skills you should outsource plays a key role in keeping costs under control.

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5 Digital marketing metrics every Fintech company should be measuring

Digital Marketing, Inbound marketing, Fintech

Fintech companies, arguably more than most, are incredibly data-driven. Continuously monitoring key marketing metrics is vital not only for customer experience but for making sure business goals are being met.

Looking beyond the abundance of vanity metrics and lengthy reports allows Fintech marketing teams to focus on the core KPIs that will help drive decisions on digital marketing strategy.

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Digital marketing for financial services: a new approach to lead generation

Digital Marketing, Inbound marketing, Fintech

Concerns about privacy and legacy tech have meant the financial services sector has been somewhat slow to embrace digital transformation.

According to a Forbes Insights report, 71% of financial executives believe financial services companies are failing to use technology to transform customer relationships, experiences and strategies.

 

A digital trends survey by Econsultancy and Adobe paints a similar picture – just 55% of companies say they have the processes in place to ensure strategy is carried out effectively, a few percent less than the previous year (57%).

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How to win new foreign exchange corporate clients

Digital Marketing, Inbound marketing, Fintech

Client's in Fintech and Forex can find it hard to cut through the noise and stand out from the crowd.

We reflect on our unrivalled experience in the forex industry to highlight how effective inbound marketing can help businesses gain an advantage by doing something a bit different.

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