You’re busy disrupting finance, but is your FinTech content disruptive enough?
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Content marketing is a dynamic process, but done correctly it can seriously accelerate your marketing efforts.
FinTech marketing leaders are under pressure to achieve strong growth whilst maintaining a low cost base to meet the demands of investors and shareholders.
Knowing which skills you should hire and which skills you should outsource plays a key role in keeping costs under control.
Fintech companies, arguably more than most, are incredibly data-driven. Continuously monitoring key marketing metrics is vital not only for customer experience but for making sure business goals are being met.
Looking beyond the abundance of vanity metrics and lengthy reports allows Fintech marketing teams to focus on the core KPIs that will help drive decisions on digital marketing strategy.
Concerns about privacy and legacy tech have meant the financial services sector has been somewhat slow to embrace digital transformation.
According to a Forbes Insights report, 71% of financial executives believe financial services companies are failing to use technology to transform customer relationships, experiences and strategies.
A digital trends survey by Econsultancy and Adobe paints a similar picture – just 55% of companies say they have the processes in place to ensure strategy is carried out effectively, a few percent less than the previous year (57%).
Aug 16, 2017
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