How to implement marketing automation successfully

Inbound marketing

Creating and implementing a marketing automation strategy requires planning and investment, but the benefits are clear.

From helping teams work more efficiently to having a much clearer picture of how and when your customers and prospects interact with your business, shortening sales cycles and increasing average deal size.

Many of the benefits are tangible and have a positive impact on the bottom line.

There are some key areas to consider with marketing automation that should form part of your strategy.


6 reasons why FinTech marketing leaders should outsource digital marketing

Digital Marketing, Inbound marketing, Fintech

FinTech marketing leaders are under pressure to achieve strong growth whilst maintaining a low cost base to meet the demands of investors and shareholders.

Knowing which skills you should hire and which skills you should outsource plays a key role in keeping costs under control.


5 Digital marketing metrics every Fintech company should be measuring

Digital Marketing, Inbound marketing, Fintech

Fintech companies, arguably more than most, are incredibly data-driven. Continuously monitoring key marketing metrics is vital not only for customer experience but for making sure business goals are being met.

Looking beyond the abundance of vanity metrics and lengthy reports allows Fintech marketing teams to focus on the core KPIs that will help drive decisions on digital marketing strategy.


Digital marketing for financial services: a new approach to lead generation

Digital Marketing, Inbound marketing, Fintech

Concerns about privacy and legacy tech have meant the financial services sector has been somewhat slow to embrace digital transformation.

According to a Forbes Insights report, 71% of financial executives believe financial services companies are failing to use technology to transform customer relationships, experiences and strategies.


A digital trends survey by Econsultancy and Adobe paints a similar picture – just 55% of companies say they have the processes in place to ensure strategy is carried out effectively, a few percent less than the previous year (57%).


Digital Marketing for Higher Education: 5 trends to embrace to supercharge applications

Digital Marketing, Inbound marketing, Higher Education

University admissions are down across the board. According to UCAS in 2017 University applications dropped by 5%. It has also been reported by The Guardian  that there is likely to be a 2% decline in 2018. As a result, higher education providers need to become more switched on with their marketing and embrace the latest digital trends to stay ahead of the competition. We look at some of the key digital marketing trends and how higher education providers can embrace them to supercharge new applications.


How to win new foreign exchange corporate clients

Digital Marketing, Inbound marketing, Fintech

Client's in Fintech and Forex can find it hard to cut through the noise and stand out from the crowd.

We reflect on our unrivalled experience in the forex industry to highlight how effective inbound marketing can help businesses gain an advantage by doing something a bit different.


Want more leads? Speak to marketing

Digital Marketing, Inbound marketing

Marketing teams should be providing sales people with more leads.... Simple.

The countless early mornings and late evenings I've spent hunched over my laptop trawling the world wide web for potential leads.

Looking for that "lead gold mine" untapped by other people in my industry with potential customers just waiting for my call.