Blog

Creating and implementing a marketing automation strategy requires planning and investment, but the benefits are clear.

From helping teams work more efficiently to having a much clearer picture of how and when your customers and prospects interact with your business, shortening sales cycles and increasing average deal size.

Many of the benefits are tangible and have a positive impact on the bottom line.

There are some key areas to consider with marketing automation that should form part of your strategy.

FinTech marketing leaders are under pressure to achieve strong growth whilst maintaining a low cost base to meet the demands of investors and shareholders.

Knowing which skills you should hire and which skills you should outsource plays a key role in keeping costs under control.

Fintech companies, arguably more than most, are incredibly data-driven. Continuously monitoring key marketing metrics is vital not only for customer experience but for making sure business goals are being met.

Looking beyond the abundance of vanity metrics and lengthy reports allows Fintech marketing teams to focus on the core KPIs that will help drive decisions on digital marketing strategy.

Client's in Fintech and Forex can find it hard to cut through the noise and stand out from the crowd.

We reflect on our unrivalled experience in the forex industry to highlight how effective inbound marketing can help businesses gain an advantage by doing something a bit different.