University admissions are down across the board. According to UCAS in 2017 University applications dropped by 5%. It has also been reported by The Guardian that there is likely to be a 2% decline in 2018. As a result, higher education providers need to become more switched on with their marketing and embrace the latest digital trends to stay ahead of the competition. We look at some of the key digital marketing trends and how higher education providers can embrace them to supercharge new applications.