Over the past few years, content marketing has emerged as one of the most effective strategies for establishing a business as an expert within a specific sector, engaging and winning the trust of customers, and building credibility by dispensing relevant and useful industry knowledge. Data from the Content Marketing Institute states that in 2014, 93% of B2B marketers and 90% of B2C marketers were using content marketing as part of their overall marketing strategy and with content marketing spending set to rise over 2015, we can expect this trend to continue.
Comment
Share
Putting together a paid search marketing campaign is one thing, but putting together an intelligent, effective and ultimately winning one is quite another.
There's a lot to consider, from researching, choosing and organising appropriate keywords to creating relevant, appealing landing pages optimised for conversions. And to get it right, you need the correct tools to do the job.
Does it mean you need to splash your cash on specialised software in order to get ahead of the game? Not necessarily.
There are some excellent freebies out there that can be utilised to help you plan and implement an effective PPC campaign; and even those that do cost often have a free basic level to get you started.
Three years ago today Curious Cat Digital was founded!
We recently came across this infographic which delivers a compelling case for finding time to consider ways of finding and connecting with relevant social media influencers.
When I think about the online purchase habits of myself and those around me, it is clear that buying decisions are heavily influenced online on everything from make-up to technology. This was confirmed via a quick search using Google Adwords' keyword research tool, revealing the sheer volume of monthly searches for 'hotel reviews', 'car reviews', 'book review', etc.
Blogs, customer reviews, Twitter and Facebook are all outlets for influencers big and small and customers are actively searching for recommendations before purchasing.
When I think about my current clients and those I've worked with in the past, there is often very little investment in engaging with advocates personally.
See if this inspires you to find out who your social influencers are.
The lowly service email. There to serve a purpose and provide basic information to customers. However the potential of these communications is often overlooked. With a number of different emails going out at various stages during the customer purchase cycle there is a real opportunity to go above and beyond the provision of basic account and order information and deliver emails that add value and engage customers.
First off, let's consider some of the most common problems with service emails:
They're written by tech bods
More often that not, service emails are the first automated emails that get put in place when a new website goes live and are therefore a necessity and end up being treated separately from marketing email communications. It often gets left up to developers to put them in place and as a result there is no input from marketing or brand teams. The result can be functional plain text emails, such as this example (I've blanked out the name as this isn't about naming and shaming).
INTRODUCTION:
Black Friday, predominantly a US phenomenon is, officially, the day after Thanksgiving and marks the beginning of the Christmas shopping season.
One theory is that the name “Black Friday” indicates the day retailers start making profit and get into the black.
With some shops opening at 6am or earlier, retailers maximise their sales potential with longer opening hours and heavy discounting.
