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Will retailers strike gold this black Friday?

eCommerce, Digital Marketing


INTRODUCTION:

Black Friday, predominantly a US phenomenon is, officially, the day after Thanksgiving and marks the beginning of the Christmas shopping season. 

One theory is that the name “Black Friday” indicates the day retailers start making profit and get into the black.   

With some shops opening at 6am or earlier, retailers maximise their sales potential with longer opening hours and heavy discounting.

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