Blog

Whether you’re looking to outsource your paid search for the first time or you want to switch agency partners, we’ve highlighted a few key considerations to help with your search for the right fit.

Google certification

Google’s advice to buyers looking for a paid search agency is “look for the badge”.

“The badge recognises companies that excel with Google’s products. Their businesses are healthy, their customers are happy and they use Google best practices.”— Google

Whilst customary in the US, Black Friday is newer to the UK market but is gaining momentum fast. This year it falls on Friday 25th November so there's still time to plan out an e-commerce strategy to compete for your slice of the £1.39bn spent (2017 sales figures).

This week we spotted this blog piece published on Search Engine Land giving the heads up that Google is restricting the data shown in their Keyword Planner tool for low spend Adwords accounts.

It’s out with the old year and in with the new - just the time that those who work in the digital sphere reach for their crystal balls in an attempt to forecast the upcoming trends to watch over the next 12 months. In this fast-paced industry, everyone is trying to stay one step ahead of the game. Allow us to help you out with our round-up of the key trends you need to watch in 2016:

Putting together a paid search marketing campaign is one thing, but putting together an intelligent, effective and ultimately winning one is quite another.

There's a lot to consider, from researching, choosing and organising appropriate keywords to creating relevant, appealing landing pages optimised for conversions. And to get it right, you need the correct tools to do the job.

Does it mean you need to splash your cash on specialised software in order to get ahead of the game? Not necessarily.

There are some excellent freebies out there that can be utilised to help you plan and implement an effective PPC campaign; and even those that do cost often have a free basic level to get you started.