Whether your business is a start up or well established social media marketing can be a great way of attracting and engaging your target audience. However, it's often difficult to know where to start. In this Slideshare we're sharing a high level overview of its importance and how you can easily implement a strategy that can help grow your business.
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Keeping our fingers on the pulse of social media is a big part of what we do, and a key element of this is watching trends rise, fall and plateau in this constantly evolving and ever-exciting arena. Here are 5 social media trends making waves this year:
If your business isn’t already working with Snapchat, a social media platform with 100 million daily active users, perhaps it’s time to get acquainted.
Last year, we wrote an article on why Snapchat should form a part of your business’s
social strategy and we have also previously looked at the masterful way Burberry used the platform to great effect during London Fashion Week.
However, until now, we haven’t offered any tips on how exactly to get started with it. So, read on to discover how to get to grips with using Snapchat for business:
London Fashion Week is the perfect example of an event, which in the past, has only truly captivated those fortunate or connected enough to be able to attend. However, the adoption of social media by brands is changing all that and when it comes to Snapchat, Burberry are pioneers.
Once considered a social platform dominated by college and university students, Snapchat is quickly becoming a crucial aspect of marketing strategies for businesses of all shapes and sizes.
With over 400 million “Snaps” shared each day by its active user base of around 100 million, it’s one of the fastest-growing networks around.
It’s no wonder, then, that Facebook’s Mark Zuckerberg offered to buy out the start-up business for $3 billion back in 2013 (and promptly got turned down).
We recently came across this infographic which delivers a compelling case for finding time to consider ways of finding and connecting with relevant social media influencers.
When I think about the online purchase habits of myself and those around me, it is clear that buying decisions are heavily influenced online on everything from make-up to technology. This was confirmed via a quick search using Google Adwords' keyword research tool, revealing the sheer volume of monthly searches for 'hotel reviews', 'car reviews', 'book review', etc.
Blogs, customer reviews, Twitter and Facebook are all outlets for influencers big and small and customers are actively searching for recommendations before purchasing.
When I think about my current clients and those I've worked with in the past, there is often very little investment in engaging with advocates personally.
See if this inspires you to find out who your social influencers are.
