Blog

Cold calling is NOT DEAD but could it be more effective?

Digital Marketing, Content marketing

We've all seen it, the numerous posts on various social media channels hailing the end of telephone based cold calling. 

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How to win new foreign exchange corporate clients

Digital Marketing, Inbound marketing, Fintech

Client's in Fintech and Forex can find it hard to cut through the noise and stand out from the crowd.

We reflect on our unrivalled experience in the forex industry to highlight how effective inbound marketing can help businesses gain an advantage by doing something a bit different.

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6 Misconceptions about content marketing

Digital Marketing, Content marketing

There are so many businesses blogging but many would admit their activity isn't yet delivering as they'd hoped. Why is it that some businesses manage to attract a large, engaged audience where others don't?

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Want more leads? Speak to marketing

Digital Marketing, Inbound marketing

Marketing teams should be providing sales people with more leads.... Simple.

The countless early mornings and late evenings I've spent hunched over my laptop trawling the world wide web for potential leads.

Looking for that "lead gold mine" untapped by other people in my industry with potential customers just waiting for my call.

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9 Trials and triumphs digital marketers can relate to

Digital Marketing

Digital marketing encompasses so many things. There's SEO, paid search, social media, email marketing, content marketing, the list goes on. 

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Google Analytics time on page: A good indicator of engagement?

Digital Marketing, Analytics

In the second of our GA engagement metrics blog series, we take a look at Google Analytics Average Time on Page.

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What is a good bounce rate? Benchmark using Google Analytics

Digital Marketing, Analytics

 

If, like most businesses you're investing heavily in your website, you may be wondering how you can use the various Google Analytics core metrics to measure your visitor engagement effectively. 

The first in our new article series looks at Bounce Rate as one of the key metrics to consider and why. 

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Remarketing versus retargeting what's the difference?

Remarketing and retargeting - do you really know the difference between these two popular digital marketing activities?  

If you’re not crystal clear on the nuances of these strategies, how would you know when it’s appropriate to use one, the other or both?

On first hearing these similar-sounding terms, it’s all too easy to think of them as interchangeable.

It’s true that, in terms of objectives, retargeting and remarketing work hand-in-hand to increase conversions.

However, despite the inherent similarities, these two services set their sights on two very different groups of prospects.

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Google restricts data in their Adwords Keyword Planner tool

Digital Marketing, Paid search

This week we spotted this blog piece published on Search Engine Land giving the heads up that Google is restricting the data shown in their Keyword Planner tool for low spend Adwords accounts.

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Social media trends in 2016

Digital Marketing, Social media

Keeping our fingers on the pulse of social media is a big part of what we do, and a key element of this is watching trends rise, fall and plateau in this constantly evolving and ever-exciting arena. Here are 5 social media trends making waves this year:

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