You’re busy disrupting finance, but is your FinTech content disruptive enough?
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Creating and implementing a marketing automation strategy requires planning and investment, but the benefits are clear.
From helping teams work more efficiently to having a much clearer picture of how and when your customers and prospects interact with your business, shortening sales cycles and increasing average deal size.
Many of the benefits are tangible and have a positive impact on the bottom line.
There are some key areas to consider with marketing automation that should form part of your strategy.
Whether you’re looking to outsource your paid search for the first time or you want to switch agency partners, we’ve highlighted a few key considerations to help with your search for the right fit.
Google certification
Google’s advice to buyers looking for a paid search agency is “look for the badge”.
“The badge recognises companies that excel with Google’s products. Their businesses are healthy, their customers are happy and they use Google best practices.”— Google
Whilst customary in the US, Black Friday is newer to the UK market but is gaining momentum fast. This year it falls on Friday 25th November so there's still time to plan out an e-commerce strategy to compete for your slice of the £1.39bn spent (2017 sales figures).
Concerns about privacy and legacy tech have meant the financial services sector has been somewhat slow to embrace digital transformation.
According to a Forbes Insights report, 71% of financial executives believe financial services companies are failing to use technology to transform customer relationships, experiences and strategies.
A digital trends survey by Econsultancy and Adobe paints a similar picture – just 55% of companies say they have the processes in place to ensure strategy is carried out effectively, a few percent less than the previous year (57%).
Jul 04, 2018
Digital Marketing for Higher Education: 5 trends to embrace to supercharge applications
University admissions are down across the board. According to UCAS in 2017 University applications dropped by 5%. It has also been reported by The Guardian that there is likely to be a 2% decline in 2018. As a result, higher education providers need to become more switched on with their marketing and embrace the latest digital trends to stay ahead of the competition. We look at some of the key digital marketing trends and how higher education providers can embrace them to supercharge new applications.
There are so many businesses blogging but many would admit their activity isn't yet delivering as they'd hoped. Why is it that some businesses manage to attract a large, engaged audience where others don't?
Digital marketing encompasses so many things. There's SEO, paid search, social media, email marketing, content marketing, the list goes on.
If, like most businesses you're investing heavily in your website, you may be wondering how you can use the various Google Analytics core metrics to measure your visitor engagement effectively.
The first in our new article series looks at Bounce Rate as one of the key metrics to consider and why.
Remarketing and retargeting - do you really know the difference between these two popular digital marketing activities?
If you’re not crystal clear on the nuances of these strategies, how would you know when it’s appropriate to use one, the other or both?
On first hearing these similar-sounding terms, it’s all too easy to think of them as interchangeable.
It’s true that, in terms of objectives, retargeting and remarketing work hand-in-hand to increase conversions.
However, despite the inherent similarities, these two services set their sights on two very different groups of prospects.
