Advancing technology, consumer demand and innovative startups have all played major roles in disrupting the financial services sector and placed added pressure on long-established companies to evolve.
Digital marketing for financial services firms in 2019 needs to be more sophisticated than ever.
We've outlined what we believe to be four core opportunities for marketers responsible for digital marketing in financial services organisations.
Chatbots
Online chat is now commonplace for financial services businesses in providing customer support.
This is not surprising given a staggering 42% of customers now prefer live chat to email or social media support.
